1. First Step. 2. Second step.
1. Change what the judges give ribbons for.
After getting council from lawyers, who don't breed dogs/ have a conflict of interest, plan the changes in what dog show judges look for in dogs.
There is no need to get every dog breeder in the country stirred up about this - you know what the vast majority will want - they will want changes that give themselves the best advantage over the other breeders.
You are planning changes that will help the dogs themselves, and the public at large.
Why are you doing this? Because the animal loving public increasingly doesn't like what you are doing.
2. Second step: Respect pets and the people who love pets. Pets are NOT any animals that doesn't show well.
The public who are buying "pet quality" puppies, expects that to mean the puppies have been bred to be quality pets.
The term "pet quality" is a misnomer. Aren't they really just "not good enough for the show ring"?
If I breed dogs as pets, can I label the puppies that are too bad tempered to be sold as pets, "show quality"?
It is the same thing. Call it a lie if you want, but the truth falls on both sides.
If Mary breeds puppies with most of the right instincts to be good pets, and who are usually good with children, can be left in a pack loose in the house, don't bark much, don't require much coat care, and don't shed a lot, and she sells them as good pet puppies - what do you call those puppies who have a bad temper?
Are they "nothing"? "Culls"? "Show Quality"!
Terms like "nothing" or "culls" wont sell the bad tempered puppies. So can Mary call them "show quality" to sell them?
If Joe breeds puppies with most of what it takes to win in the show ring, what do you call those puppies who don't have what it takes to win in the show ring?
Are they "nothing", "culls", or "pet quality"?
If you think they are "pet quality" then, in all fairness, aren't Mary's rejects automatically "show quality" when they aren't good enough to sell as good pets?